Arguably the most iconic watch brand across the world. Originally founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, the company registered 'Rolex' as the official brand name of its watches in 1908. The company then became known as Rolex Watch Co. Ltd. in 1915. Most famous for their models such as the Submariner, Datejust, Daytona, Day-Date, Explorer and GMT-Master, Rolex will always be sought after due to their craftsmanship and heritage. Shop our range of Rolex watches for sale.