Cartier Santos Carrée Ref. 2961 1978
Cartier Santos Carrée Ref. 2961 1978
$0.00 NZD
In 1978, Cartier created what we can think of as the first modern Santos. This watch was a two-tone steel and 18k yellow gold model, with a polished yellow gold bezel and a new bracelet that echoed the screw motif of the bezel, only with yellow gold screws punctuating the steel bracelet links. Since its beginning as the first ever men's wrist watch in 1904, the Cartier Santos Carrée was the first ever Santos to have a bracelet and be executed in steel. This has led to many collectors searching for this neo-vintage classic, as it blends the design languages of vintage and modern.
Cartier Santos Carrée History:
The Cartier Santos dates back to 1904, when Louis Cartier created a watch for his good friend, a Brazilian aviator by the name of Alberto Santos-Dumont. The Santos was only ever executed in precious metal and on a leather strap until 1978, when the market had already shifted to steel sports watches such as the Nautilus, Royal Oak, and other sports Rolex. Cartier had a real problem growing within their watch department, as precious metal watches were much more expensive than what was already on the market. Their marketing manager, Dominique Perrin, came up with the idea of using the Santos to launch a new affordable sports watch appealing to many audiences. It was the first time Cartier used steel in any watch and was considered sacrilegious considering they are a jeweller. The watch was also one of the few on the market using two-tone, a mix of steel and gold. Over time, the design language has stayed the same with the Santos, with the Carrée being its birthplace.
Enquiry
Our Principles
Servicing Warranty
Buy in confidence with our 30 day servicing warranty on all watches that have been listed on the website for sale.
Insured Shipping
No need to worry, we fully insure all parcels to arrive safe and sound to your doorstep.
After Sale Service
If you need the watch to be serviced, want to add on a strap or have any questions, we are always here to help.