{"product_id":"omega-suveran-ref-2400-2-1944","title":"Omega Suverän Ref. 2400-2 1944","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Omega Suverän — 'Sovereign' in English — is one of the most unusual watches in the twentieth century catalogue: a timepiece conceived not by a collector's desire or a manufacturer's ambition, but by the fiscal calculations of a government at war. During the Second World War, with money tight and Sweden determined to reduce its economic dependency on Nazi Germany, the Swedish government approached Omega directly. The arrangement that followed was straightforward: Omega would supply watches, the Swedish government would sell them to its citizens, and the proceeds would be directed toward bridging the country's wartime budget deficit — what government officials called a 'defence loan'.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe result of that arrangement is a watch with an unusually compressed and specific provenance — sold exclusively through a single government channel, in a defined window of the early to mid 1940s, to a Swedish civilian population that was asked to participate in its own country's financial survival by buying a watch. The caseback of this example carries the inscription 'Antimagnetisk Vattentät Stötskyddad' — 'Antimagnetic Waterproof Shock-Protected' in Swedish — a specification statement that doubles as an artefact of that specific moment in history, produced for a specific market at a specific hour of need.\u003c\/span\u003e\u003c\/p\u003e","brand":"Omega","offers":[{"title":"Default Title","offer_id":71846863372310,"sku":"OME-2400-1009","price":3450.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0202\/3856\/5398\/files\/OmegaSuveranRef.2400_1944_OME-2400-1009__0016_DSCF1369_4b98c0fa-692b-48cd-b961-08f436a0fdbe.jpg?v=1790840614","url":"https:\/\/wynnandthayne.com\/products\/omega-suveran-ref-2400-2-1944","provider":"Wynn \u0026 Thayne","version":"1.0","type":"link"}